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**From BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos and host of the forthcoming BBC Radio 4 podcast 'Communicating with Ros Atkins'**

'A great read for polishing your communication skills' FORBES
'For all those who want their audiences to listen and understand' JEREMY BOWEN
'Precision, deftness and a calming expertise' THE TIMES

Do you worry about holding people's attention during presentations?

Are you unsure where to start when faced with writing an essay or report?

Are you preparing for an interview and wondering how to get all your points across?

Explanation - identifying and communicating what we want to say - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself with clarity and impact.

Whether at work, school, university or home, we all benefit from being able to articulate ourselves clearly. Filled with practical examples, The Art of Explanation is a must-read for anyone who wants to sharpen their communication skills.

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\\\"Kai-Fu Lee is among our most prescient thinkers and writers.... Powerful.\\\"-Satya Nadella, Microsoft CEO

The most expensive thing your company buys is human thinking. What happens when it becomes almost free?

This is the single most consequential question facing business leaders for a generation, and many are struggling to answer it.

AI is not simply another technology cycle but a fundamental transformation in the economics of business. Kai-Fu Lee has spent the past four decades pioneering AI in business from nearly every vantage point: as an AI researcher, senior executive at Apple, Microsoft, and Google, founder of Sinovation Ventures, and now CEO of 01.AI. Few authors can match his combination of technical expertise, business leadership, and international renown.

In AI Native, he draws from this unique experience to offer a radical new roadmap for company leaders to navigate the AI agent revolution. With punchy, insightful prose, Lee dispels the \\\"four lies\\\" CEOs are being told about AI, including that it's \\\"just another technology cycle\\\" and that \\\"AI will let us shrink the workforce,\\\" and argues that CEOs must assume responsibly themselves for seeing the AI transformation through successfully. Lee offers advice on how to structure teams with agentic AI and reveals the power and potential of using AI to tap into the hidden collection of knowledge contained inside companies and organizations.

This is not a book about chatbots. It is a book about leadership. The future belongs to leaders who direct their companies before the market does.

Authoritative and filled with clear, actionable advice, AI Native is the only book leaders need to navigate the defining management challenge of our time.",{"_798":958,"_800":972,"_777":1113},"College Audience",{"_798":958,"_800":975,"_777":1115},"Ebury Publishing",{"_798":958,"_800":805,"_777":1117},"UK-Trade Paper",{"_798":958,"_800":980,"_777":981},{"_798":958,"_800":989,"_777":1120},"2026-11-05",{"_798":958,"_800":992,"_777":1122},"208",{"_798":814,"_800":350,"_777":1124},"DEC",{"_798":814,"_800":731,"_777":1124},{"_798":814,"_800":817,"_777":960},{"_798":814,"_800":1128,"_777":960},"onorder_wellington",{"_798":814,"_800":820,"_777":960},{"_798":814,"_800":822,"_777":1131},"/ /",{"_798":814,"_800":1133,"_777":1131},"last_received_wellington",{"_798":814,"_800":825,"_777":773},{"_798":814,"_800":1136,"_777":773},"price_wellington",{"_798":814,"_800":827,"_777":1138},"0",{"_798":814,"_800":1140,"_777":1138},"stock_wellington",{"_798":830,"_800":831,"_777":832},{"_798":830,"_800":350,"_777":832},{"_798":830,"_800":731,"_777":832},{"_798":830,"_800":835,"_777":747},{"_798":830,"_800":837,"_777":747},{"_798":830,"_800":1147,"_777":747},"codes_wellington",{"_798":830,"_800":839,"_777":840},{"_798":830,"_800":842,"_777":840},{"_798":830,"_800":1151,"_777":840},"sub_wellington",{"_798":830,"_800":844,"_777":845},{"_798":830,"_800":847,"_777":845},{"_798":830,"_800":1155,"_777":845},"main_wellington",{"_798":830,"_800":849,"_777":850},{"_798":830,"_800":1158,"_777":850},"web_departments_wellington",{"_798":830,"_800":852,"_777":853},{"_798":830,"_800":855,"_777":853},{"_798":830,"_800":1162,"_777":853},"department_wellington",{"_762":1164},[1165],{"_765":116,"_766":-5,"_130":1166,"_209":-5,"_768":1167,"_774":1168,"_17":1170,"_778":1171,"_780":1172},"gid://shopify/ProductVariant/50622419894469",{"_770":771,"_772":773},[1169],{"_751":752,"_777":1170},"AI Native : The Mandate to Transform Your Company","9781529147766",{"_782":1173},[1174,1177],{"_785":1175},{"_787":116,"_133":1176},{"_751":347},{"_785":1178},{"_787":116,"_133":1179},{"_751":729},{"_130":1181,"_17":1182,"_742":1183,"_759":1184,"_795":1186,"_760":1237},"gid://shopify/Product/10340026613957","Measure What Matters","measure-what-matters",{"_35":1185},"https://cdn.shopify.com/s/files/1/0625/6679/3413/files/978-0-241-34848-2.jpg?v=1791148232",[1187,1188,1190,1192,-5,1194,1195,1196,1197,1199,1201,1203,1204,1206,1208,-5,-5,1209,1211,1213,1215,-5,1217,-5,1218,1219,-5,1220,-5,1222,-5,1224,1225,-5,1226,1227,-5,1228,1229,-5,1230,1231,-5,1232,1233,-5,1234,1235,-5,1236],{"_798":799,"_800":17,"_777":1182},{"_798":799,"_800":802,"_777":1189},"DOERR JOHN & DUGGAN KRIS",{"_798":799,"_800":805,"_777":1191},"TP",{"_798":799,"_800":808,"_777":1193},"PORTFO",{"_798":799,"_800":1101,"_777":1102},{"_798":958,"_800":959,"_777":960},{"_798":958,"_800":17,"_777":1182},{"_798":958,"_800":964,"_777":1198},"OKRs - The Simple Idea That Drives 10x Growth",{"_798":958,"_800":802,"_777":1200},"John Doerr; Kris Duggan",{"_798":958,"_800":969,"_777":1202},"Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley's most successful startups. It is a movement that is behind the explosive growth of Intel, Google, Amazon and Uber and many more.

Measure What Matters is about using Objectives and Key Results (or OKRs) to make tough choices on business priorities. It's about communicating these objectives throughout the company from entry level to CEO and it's about collecting timely, relevant data to track progress - to measure what matters.

When Google first started out, its founders had amazing technology, entrepreneurial energy and sky-high ambition but no business plan. John Doerr taught them a proven approach to operating excellence that has helped them achieve greatness. He has since shared OKRs with more than fifty companies with outstanding success.

In this book, Larry Page, Bill Gates, Bono, Sheryl Sandberg and many more explain how OKRs have helped them exceed all expectations and run their organisations with focus and agility.",{"_798":958,"_800":972,"_777":973},{"_798":958,"_800":975,"_777":1205},"Penguin Books, Limited",{"_798":958,"_800":805,"_777":1207},"Trade Paper",{"_798":958,"_800":980,"_777":981},{"_798":958,"_800":986,"_777":1210},"MANAGEMENT & MANAGEMENT TECHNIQUES; ECONOMICS, FINANCE, BUSINESS & MANAGEMENT; PSYCHOLOGY; BUSINESS STRATEGY",{"_798":958,"_800":989,"_777":1212},"2018-04-26",{"_798":958,"_800":992,"_777":1214},"320",{"_798":958,"_800":808,"_777":1216},"Portfolio",{"_798":814,"_800":731,"_777":815},{"_798":814,"_800":1128,"_777":960},{"_798":814,"_800":820,"_777":818},{"_798":814,"_800":1133,"_777":1221},"14/07/2026",{"_798":814,"_800":1136,"_777":1223},"40.0",{"_798":814,"_800":1140,"_777":1138},{"_798":830,"_800":831,"_777":832},{"_798":830,"_800":731,"_777":832},{"_798":830,"_800":835,"_777":747},{"_798":830,"_800":1147,"_777":747},{"_798":830,"_800":839,"_777":840},{"_798":830,"_800":1151,"_777":840},{"_798":830,"_800":844,"_777":845},{"_798":830,"_800":1155,"_777":845},{"_798":830,"_800":849,"_777":850},{"_798":830,"_800":1158,"_777":850},{"_798":830,"_800":852,"_777":853},{"_798":830,"_800":1162,"_777":853},{"_762":1238},[1239],{"_765":116,"_766":-5,"_130":1240,"_209":1241,"_768":1245,"_774":1246,"_17":1182,"_778":1248,"_780":1249},"gid://shopify/ProductVariant/50622248026309",{"_1019":1242,"_1021":1022,"_130":1243,"_35":1185,"_1024":1244},"Measure What Matters Cover Image","gid://shopify/ProductImage/44318582735045",1338,{"_770":771,"_772":1223},[1247],{"_751":752,"_777":1182},"9780241348482",{"_782":1250},[1251],{"_785":1252},{"_787":116,"_133":1253},{"_751":729},"relatedProductsCollectionUrl","/collections/shop-all?shopify_products%5BrefinementList%5D%5Bmeta.categories.sub_merged%5D%5B0%5D=BUSINESS","relatedProductsFirstSubCategory","city","columbus","actionData","errors"]

Way Of The Warrior

by Nitobe & Musashi & Tzu