Parallax: Architectural Visualisation Now is an exploration of both the persuasive power of architectural visualisation and its radical potential to imagine alternative futures. Over the past century, the way we represent architecture has shifted from hand drawing, to computer-aided drafting, to AI-driven image- and world-making. Yet the most profound transformation in architectural visualisation has occurred not with its tools and techniques, but in the role that it plays: it is now the primary medium through which we imagine our cities, their values and their potential. In the argument for the future, it is our lingua franca. In this richly illustrated book, editors Paul Loh and Andrei Dolnikov examine the work of 14 leading architectural visualisation practitioners. Drawing on decades of teaching and practice, the book examines how digital image-making influences the contemporary built environment, while redefining the boundaries between architecture, graphic design, film, and digital and experiential art. FEATURED PRACTICES: BEAUTY AND THE BIT, BINYAN, FACTORY FIFTEEN, GABRIEL SAUNDERS, HISM, INFERSTUDIO, HUSH, LIAM YOUNG, LUXIGON, MILINSKI, PICO VELÁSQUEZ, PUREBLINK, SPACE POPULAR, XCESSIVE AESTHETICS